Understanding Trademark Law
A crucial tool for the business owner’s toolbox, the book is a how-to for business owners and marketers on trademark rights acquisition and enforcement. The book explains the mechanics of registering, maintaining and enforcing trademark rights. The reader will gain an understanding of the types of trademarks; how to protect and use a trademark; how to complete a trademark application; how to monetize trademarks; and how to enforce trademarks in the digital age.
Understanding Copyright Law
The book explains for laypersons the mechanics of registering, maintaining and enforcing copyrights. The reader will gain an understanding of the types of property subject to copyright; how to protect and use copyrighted property; how to complete a copyright application; how to monetize copyright assets; and how to enforce copyrights in the digital age. The text is particularly useful for business owners, marketers and product managers as well as writers, choreographers, composers, painters, sculptors, photographers, graphic artists and other arts-related professionals.