Understanding Trademark Law
A crucial tool for the business owner’s toolbox, the book is a how-to for business owners and marketers on trademark rights acquisition and enforcement. The book explains the mechanics of registering, maintaining and enforcing trademark rights. The reader will gain an understanding of the types of trademarks; how to protect and use a trademark; how to complete a trademark application; how to monetize trademarks; and how to enforce trademarks in the digital age.
Understanding Copyright Law
The book (rainked #94 in June 2010 in Amazon's Patent, Trademark and Copyright category) explains for laypersons the mechanics of registering, maintaining and enforcing copyrights. The reader will gain an understanding of the types of property subject to copyright; how to protect and use copyrighted property; how to complete a copyright application; how to monetize copyright assets; and how to enforce copyrights in the digital age. The text is particularly useful for business owners, marketers and product managers as well as writers, choreographers, composers, painters, sculptors, photographers, graphic artists and other arts-related professionals.
Understanding Patent Law
This book explains for laypersons the mechanics of applying for a U.S patent. The reader will gain an understanding of the types of property that may be patented; how to protect and use patented property; the process for filing a utility patent application; how to monetize patents; and how to enforce patents. The text is particularly useful for prospective inventors, marketers, and product managers. Inventors are highly encouraged to read this book in conjunction with Understanding Trademark Law. Often, inventors managing the production and release of their own inventions will overlook the importance of branding, but it is important to consider which catch phrase or moniker will drive interest in the product.